Complaint against Firstgas, Lawyers for Climate Action New Zealand

COURT OR TRIBUNAL

New Zealand Advertising Standards Authority

DATE FILED (OR FIRST HEARING DATE)

06/07/2021

LITIGATION TYPE

Corporate Accountability

SUBJECT MATTER

Misleading and deceptive conduct

REVIEW TYPE

Merits review

SUMMARY

(Extract from website)

The Advertising Standards Complaints Board has upheld a complaint by Lawyers for Climate Action NZ about an advertising campaign by Firstgas and has ordered the adverts to be withdrawn. In their ads, Firstgas claimed: “New Zealand’s heading towards zero carbon so we’re ensuring our gas is going zero carbon too. You know what that means for you? Absolutely nothing. You can continue doing what you love. And help change the world, without changing too much of yours. Find out more at gasischanging.co.nz.” LCANZI complained to the Advertising Standards Authority that the ads were greenwashing. The claim was upheld in part. 

CASE DOCUMENTS

Complaint against Firstgas, Lawyers for Climate Action New Zealand

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